Forget Gigi Hadid or Adriana Lima. The richest model in the United States isn’t a runway icon — she’s a reality TV star turned beauty tycoon who built an empire before turning 30. Meet Kylie Jenner. She was once just the youngest sibling in America’s most-watched family. Not the lawyer, not the supermodel, not the one who “broke the internet.” But Kylie Jenner — a name now synonymous with viral beauty drops, billion-dollar deals, and real estate power plays — has outpaced them all in personal fortune.
What is Kylie Jenner’s Net worth?
As of 2025, Kylie’s estimated net worth is $710 million. That figure doesn’t just make her the richest model in the U.S.; it places her among the wealthiest young entrepreneurs globally.
The lip kit that changed Kylie’s life
Kylie’s lips were getting a lot of attention. At 17, she admitted to using lip fillers — and fans couldn’t get enough. Seeing an opportunity, she turned her biggest insecurity into a product. In 2015, she launched Kylie Lip Kits: a liquid lipstick and matching liner priced at $29. Funded by $250,000 of her modeling earnings, the first drop sold out in under a minute. The frenzy was real, and a brand was born. By 2016, the company had rebranded as Kylie Cosmetics, rapidly expanding into eyeshadows, highlighters, foundations, and seasonal collections. Her collaborations with family — Khloé, Kim, even Kris — became instant sell-outs. A 2016 holiday launch raked in $19 million in a single day.
The defining moment in Kylie’s business career came in November 2019, when she sold 51% of Kylie Cosmetics to Coty Inc. for $600 million. After taxes, she reportedly took home $340 million. The deal valued her brand at $1.2 billion, though Coty later revealed sales were inflated — 2018 revenue was closer to $177 million, not $360 million as earlier reported. Even so, Kylie Cosmetics remains Coty’s crown jewel, contributing 63% of its revenues in 2023. The Ulta Beauty retail partnership, global expansion, and her loyal social media base have kept the brand thriving.
Kylie’s other business ventures
Jenner’s ambition didn’t stop at makeup. In 2019, she launched Kylie Skin, a vegan, cruelty-free skincare line that expanded her beauty footprint. This too was folded into the Coty deal but continues to perform strongly. Her 2021 ventures — Kylie Baby and Kylie Swim — saw mixed success. While Kylie Baby found footing in the parenting space, Kylie Swim faced public backlash over quality issues. But in 2023, she bounced back with Khy, a clothing label that reportedly made $1 million in sales on day one.
And in 2024, Kylie went bold: launching Sprinter, a canned vodka soda brand now estimated to be worth $900 million. For someone not even 30, her portfolio rivals that of established legacy brands. With nearly 400 million Instagram followers, Kylie Jenner is more than just a celebrity — she’s a media machine. Each post has the power to launch a trend, and brands pay up to $1.2 million per sponsored post. This direct line to fans has allowed her to sidestep traditional advertising. Her audience is her marketplace, her billboard, and her focus group — all in one.
Kylie’s real estate assets
Kylie isn’t just stacking cash — she’s investing it wisely, particularly in Southern California real estate. Her portfolio is sprawling, with over $80 million worth of property under her name. From a $36.5 million minimalist mansion in Holmby Hills to a custom-built home in La Quinta’s exclusive Madison Club, Kylie has proved herself a savvy player in the luxury property game. She’s bought and flipped multiple homes since she was a teenager, often turning six- or seven-figure profits. She’s also building what may be her grandest estate yet: an 18,000-square-foot Hidden Hills compound complete with a 12-car garage, pool, guesthouse, and security post — all on land once owned by Miley Cyrus.