Online marketplace Snapdeal.com has acquired Doozton.com, an online product discovery technology platform in the fashion and lifestyle category, which helps people discover trending products and designs from online stores.
Rohit Bansal, co-founder and COO, Snapdeal.com, said, ?Doozton.com has earned popularity among its users, making shopping fun, easy and social with the best of fashion and lifestyle product suggestions, including clothes, shoes and accessories for men and women.?
Doozton’s technology will provide a personalised way of listing and suggesting fashion merchandise on Snapdeal. ?At Snapdeal, we have seen a 10x growth in our fashion categories in the last 12 months, and we foresee the benefits of this acquisition will further boost this growth,? Bansal said.
Doozton.com founder Pushpendra Singh said Doozton’s technology will get a wider and more established platform following the acquisition. ?I am glad about this acquisition by Snapdeal, which will allow for a much larger canvas for our mission of enabling intuitive and fun merchandising of fashion products,? he said.