Myra Vineyards launches India’s first unfiltered wine ‘Misfit’

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Published: July 29, 2015 10:51:11 PM

Myra Vineyards today announced the launch of its limited edition cuvee Misfit, arguably a first-of-its-kind unfiltered red wine varietal.

Matured in French oak barrels for 18 months this rare cuvee has been kept unfiltered in conception and natural characteristics have been retained.Matured in French oak barrels for 18 months this rare cuvee has been kept unfiltered in conception and natural characteristics have been retained.

Myra Vineyards today announced the launch of its limited edition cuvee Misfit, arguably a first-of-its-kind unfiltered red wine varietal.

Priced at Rs 1500 per 750 ml bottle, this blend of traditional Cabernet Sauvignon and fruity Shiraz will be available across select locations in Maharashtra, Goa and Karnataka.

Matured in French oak barrels for 18 months this rare cuvee has been kept unfiltered in conception and natural characteristics have been retained.

Attention to detail, right from the look and feel of the labels, to the aluminium packaged cases that normally accompanies hard liquor bottles, result in a memorable product.

Ajay Shetty, Managing Director, Myra Vineyards explained, “We conceptualised Misfit in 2013 and wanted to create an opulent blend that tastes great. With Misfit we have consciously attempted to try things differently from the unfiltered process of making the wine to appearance of our labels, and how it will be presented to our consumers. In the past, we entered the market with the only single varietal wine at a Rs 330 price point and now Misfit holds the distinction of arguably being the first unfiltered red wine in the market that has been marketed.”

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