InterContinental Hotels Group has launched IHG Business Rewards, a new, global business bookings programme offering rewards on all qualified business bookings for guest rooms, meetings and all events booked at over 4,700 IHG hotels worldwide.
Devised for bookers- members who book accommodation, meetings and events for others- IHG Business Rewards will reward members with IHG Rewards Club points for their B2B business, in a single global programme.
IHG Business Rewards members will now see all earned points from booking and staying appear in one account- so the same membership card for IHG Rewards Club and IHG Business Rewards will be used to book and stay at all participating IHG hotels. IHG Business Rewards members will earn reward points for every booking – whether reserving a guestroom or a large conference on behalf of someone else, there is no booking threshold and no minimum qualifying spend.
Susanna Freer Epstein, SVP customer loyalty marketing, IHG said, “IHG Business Rewards is our way of saying thank you to our members for placing their on-going business with us, and rewarding them for their loyalty. By combining our regional business loyalty programmes into one, we are giving our members a smoother, more personal experience by leveraging the existing IHG Rewards Club loyalty platform and infrastructure, points engine and redemption partners.”