Club Med to reinforce its presence in the India market

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Updated: January 11, 2016 6:20 PM

The Club Med team is all set to make a focused impact in the India market in 2016 and beyond

Reema LokeshMumbai

201601etw09The Club Med team is all set to make a focused impact in the India market in 2016 and beyond. The concept of an all inclusive premium family holiday is the USP of this brand with resorts spread across continents. India, Indonesia and Myanmar are part of the emerging markets. Presently, the group is working closely with 11 channel partners in India, few designated specifically for the B2B and B2C markets.

Speaking to Express TravelWorld, Manoj K Upadhyay, head of sales, Club Med India said, “The India market fits perfectly well to explore the Club Med product offering. We are keen to strengthen this market and work with our partners to build greater awareness of the brand. We will aggressively continue our plan to educate the B2B segment and create awareness in the B2C market.”

The number of visitors to the Club Med Kani in Maldives has grown. Keeping this in view, Club Med has decided to set up a live Indian cuisine station in its buffet restaurant to cater to the Indian palate. The live counter will be in operation from March 2016. “Once the inflow of visitors increase to other resorts, the Club Med Kani in Maldives as an example can be replicated in those areas as well,” added Upadhyay. Though the metros in India are its primary target audience, the group also aims to build awareness in India’s top line Tier II cities. Further, its family resorts in Phuket, Bali and Bintan are also ready to welcome Indian guests. Club Med India sales office is also targeting the luxury segment of Indian travellers to its Finolhu resort in Maldives and Albion resort in Mauritius.

Apart from premium family vacation offers and luxury resort offers, the group is also ready to welcome corporate houses to conduct their team building activities, theme parties and more. “Our properties in Turkey and Greece are also worth exploring apart from the others as each property has a certain USP attached to it,” added Upadhyay.

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