Skincare startup Conscious Chemist on Monday said it has raised Rs 12 crore in funding from early-stage venture capital investor Atomic Capital. The startup, which appeared on Shark Tank India season 3, said with new funding it aims to enhance product development and expand its digital presence. Conscious Chemist said it serves over 10 lakh customers through platforms including Amazon, Nykaa, Myntra, Flipkart, Blinkit, Zepto, and its own D2C website.
Speaking on the fundraising, Robin Gupta, CEO, Conscious Chemist said, “This is an exciting time for Conscious Chemist as we focus on scaling rapidly and bringing more innovative, science-backed skincare solutions to Indian consumers. Our vision is to transform beauty with products that deliver real results and transformative experiences.”
The company said investment from Atomic Capital will help it scaling up the operation, supply chain, marketing, and distribution of products. In addition to new product launches, the brand expansion will include elevating customer experience through data-driven insights and penetrating new markets in the beauty and wellness domain.
“We believe Conscious Chemist has tremendous potential in the BPC space. Their science-backed approach resonates with today’s consumers, and the brand’s growth trajectory is incredibly promising. I’m looking forward to supporting the team as they work toward their Rs 100 crore ARR goal,” said Apoorv, Founder & Managing Partner, Atomic Capital.
According to the company, India’s beauty and personal care sectoris expected to grow at a compound annual growth rate of 25 per cent to $34 billion by 2028 on the back of rising disposable incomes, a surge in online penetration, an increased focus on self-care, and a shift toward high-quality products.