E-commerce courier aggregator iThink Logistics has joined the government’s Open Network for Digital Commerce (ONDC) to enhance its reach to micro, small and medium enterprises (MSMEs) in the e-commerce sector. The integration with ONDC will help MSMEs benefit from cost-effective shipping solutions with multiple logistics companies available on iThink Logistics and save shipping costs along with reducing dependence on e-commerce marketplaces.
“This integration goes beyond transactional benefits, contributing to an improved customer experience through real-time shipment tracking and enhanced delivery visibility offered by iThink’s platform,” the company said in a statement.
“At iThink Logistics, our mission of revolutionizing e-commerce aligns perfectly with ONDC’s vision to create an inclusive and unbiased ecosystem for every e-commerce seller and retailer across India. As we join the ONDC Network, it signifies our dedication to democratizing business opportunities for SMEs and MSMEs, enabling them to transcend conventional limits,” said Kuldeep Kunjadiya, Product Manager, iThink Logistics.
As an end-to-end shipping SaaS (software-as-a-service) platform for D2C brands, iThink Logistics’ online portal can be linked with marketplaces or online stores through APIs (for importing orders) and has a built-in channel that connects with multiple renowned courier partners.
Clients can also book parcel shipping services and print labels using the service. Additionally, the technology provides real-time shipment tracking updates. iThink Logistics claimed a daily shipment volume of over 35,000 shipments.
“Logistics is a critical component if you want to conduct your business digitally in the current e-commerce landscape. We welcome iThink Logistics on ONDC Network and we are confident that it will enhance delivery options for the small and medium sellers on the Network,” said Shireesh Joshi, CBO, ONDC.
As of early December 2023, ONDC had more than 2.3 lakh sellers and service providers including SMEs along with over 3,000 Farmer Producer Organisations (FPOs) and more than 400 Self-Help Groups (SHGs), micro-entrepreneurs and social sector enterprises.