BMW Group India sold 18,001 cars in calendar year 2025, recording a 14% year-on-year (YoY) growth. BMW brand deliveries stood at 17,271 units, while MINI contributed 730 units. The motorcycle arm BMW Motorrad delivered 5,841 units during the year. The company also reported a strong finish to the year, with Q4 car sales rising 17% YoY to 6,023 units.
Looking ahead, BMW Group India expects growth momentum to continue into 2026. Hardeep Singh Brar, President and CEO, BMW Group India, said the company is targeting at least 10% growth, with strong double-digit expansion as the aspiration. “Since Covid, we have been growing at around 13–14% annually. For 2026, 10% is the bare minimum, but our aspiration is strong double-digit growth,” he said.
Future Product Roadmap and Launches
To sustain momentum, BMW Group India has planned 10 launches in 2026, including six all-new models and four major upgrades, along with 17 minor updates across the portfolio. Brar added that MINI volumes are expected to double, largely driven by special-edition launches.
BMW Group India’s performance in 2025 was supported by strong product momentum, with nearly 20 product launches, including all-new models and facelifts. “The new X3 and the iX1 long-wheelbase EV were key contributors,” Brar said.
On the operating environment, Brar said 2026 presents both tailwinds and headwinds. While GST reduction and income-tax rationalisation are positives, risks remain from global geopolitics, currency volatility, and sectoral stress in IT, textiles, and gems and jewelry. “It is a mixed bag, but overall there are more positives than negatives,” he said, citing startup-led job creation and expected salary increases of around 9%.
Strategic Network Expansion
In the electric vehicle segment, BMW Group India delivered 3,753 EVs in 2025, recording a 200% YoY growth. The BMW iX1 long-wheelbase emerged as a key growth driver, clocking close to 3,000 units and helping lift EV penetration to 21% from about 8% earlier. Monthly iX1 volumes now average around 300 units, with a waiting period of nearly three months.
“We are increasing our reach steadily, and that has clearly reflected in sales,” Brar said. For 2026, BMW Group India plans to add 19 new outlets across 18 cities, including 10 new markets, largely in tier-3 locations such as Bhopal, Vapi, Puducherry, Kolhapur, Nashik, Jammu, Mysuru, Hubballi, Amritsar and Ghaziabad.
The Rise of Long-Wheelbase Models
Long-wheelbase models accounted for 50% of BMW India’s sales, up from 29% earlier, with volumes rising 162% YoY to 8,608 units. “Customers want chauffeur-driven comfort during the week but also enjoy driving on weekends. Long-wheelbase models give them the best of both worlds,” Brar said, adding that more LWB models, including SUVs, are under evaluation.
In terms of powertrain mix, petrol continues to account for about 60% of sales, while diesel has declined to 18% from nearly 30% earlier. EVs, at 21%, have now overtaken diesel, marking a structural shift in the portfolio. “We will continue selling diesel as long as there is demand, but EVs are clearly growing faster,” Brar said, adding that BMW is exploring options such as a long-wheelbase i5 aimed at customers considering diesel-powered sedans.
On pricing, BMW India is preparing a 2–3% price increase across the passenger vehicle portfolio, likely effective from February 1, citing currency pressures. “Our margins depend on how the euro pans out,” Brar said, adding that further price hikes remain possible if cost pressures persist. The group hiked BMW Motorrad two wheeler prices by 6 percent in January this year.