Quick commerce startup Zepto is nearing the $4 billion mark in annualised gross order value (GOV), recording a 300% year-on-year growth, according to the company’s CEO Aadit Palicha. In a LinkedIn post, Palicha said that the startup has also significantly cut its operating losses.
“Zepto is getting close to $4 billion in annualised GOV, reflecting approximately 300% year-on-year growth and a 30% rise since my last update in January,” Palicha said. He added that the company has halved its Ebitda (excluding Esops) and operating cash flow burn over the last three months while maintaining aggressive expansion.
GOV refers to the total value of all orders placed before adjustments such as cancellations or discounts. Zepto’s current figure marks a steep rise from $1 billion a year ago and $3 billion in January. The GOV figure also includes non-order revenue streams like subscription fees and advertisements.
Zepto’s strong performance puts it in close competition with industry leader Blinkit, which recorded a GOV of around $3 billion six months ago. Swiggy’s Instamart, by comparison, reported a GOV exceeding $1.6 billion.
Although specific cash burn figures were not disclosed, prior reports suggested Zepto was incurring monthly losses of Rs 250–300 crore, roughly Rs 10 crore a day. The company has been investing heavily in infrastructure, including the establishment of dark stores to scale its rapid delivery operations.
With this aggressive growth, Zepto is becoming a formidable rival in the competitive quick commerce space, taking on major players such as Blinkit, Swiggy Instamart, Flipkart Minutes, and BigBasket.
A recent report by Citi placed Swiggy in third place in terms of quick commerce market share, estimating its hold at 23%, while Blinkit leads with 41%. Though Zepto’s exact market share wasn’t detailed in the report, analysts suggest it may now be on par with or even ahead of Swiggy, citing industry data and user traffic trends.