Taxi aggregator Uber, for the first time globally, is experimenting with the cash payment option starting with Hyderabad. The objective is to gain a deeper understanding of consumer behaviour, preferences and usage trends, according to a press release. Globally, the company globally transacts only through the mobile wallet option.
The cash payment option now will be displayed on the Uber app. “Cash payments in Hyderabad is an exciting experiment and a global first for Uber across our 300 plus cities. Tradition dictates that cash plays a big role for Indian consumers. As a data-driven technology company that has seen strong growth in India we feel this is the right time to explore the extent of this predisposition when it comes to our service,” said Siddharth Shanker, Hyderabad GM, Uber.
Uber said that it is looking at developing more robust payment options for the local market. The taxi aggregator has already developed India-specific innovations like uberGO, uberAUTO, safety features like SOS button, Send Status, SOS alert solution for law enforcement.
The cash payment option by Uber will pitch the company directly against its larger competitor in India – Ola. Uber currently operates in 11 cities while Ola is present in over 110.
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