India’s third-largest telecom player Idea Cellular on Wednesday announced a successful transition to contextual marketing from segmented mass marketing campaigns through Mahindra Comviva’ Interactive End-of-Call Notifications (iECON).
Through a press release, Sashi Shankar, Chief Marketing Officer, Idea Cellular Ltd said that Idea has advanced to real time contextual & interactive offer campaigns.
“The solution is based on understanding the customer’s intent rather than mass marketing campaigns. Mahindra Comviva’s Interactive End of Call Notification solution has been a key pillar in the significant increase in responses to contextual offers.” said Sashi Shankar.