Bikanervala announced that it aims to open 50 new outlets in 2024. The manufacturer of traditional Indian savouries and sweets recently opened two new stores on Delhi-Mumbai Expressway. The two new outlets, the company said, mark a milestone for the brand as it solidifies its presence in the culinary landscape.Each outlet is spread over a 4000 sq.ft. area and has a seating capacity of more than 110.
Shyam Sundar Aggarwal, Managing Director, Bikanervala Foods, said, “We are happy to announce the inauguration of our new store at the Delhi-Mumbai Expressway. This expansion reflects our commitment to providing our patrons with unparalleled culinary experiences while staying true to our heritage. We understand that expansion is essential for business growth. By strategically opening our new store at a high-traffic location like the Delhi-Mumbai Expressway, we aim to tap into a new market segment and increase our brand visibility.”
On average, Bikanervala restaurants see a footfall of over 1 crore in a month, a number which increases further during festive seasons.
“The opening of our new store at the Delhi-Mumbai Expressway underscores our commitment to providing convenient access to our delectable offerings to travellers and locals alike. Expansion is a key component of our marketing strategy. By strategically expanding our presence to busy locations like the Delhi-Mumbai Expressway, we will not only increase our customer base but also strengthen our brand presence in the market. Our goal is to leverage this expansion to drive customer engagement, foster brand loyalty, and ultimately propel our growth trajectory,” Suresh Goel, CEO of Bikanervala Foods, added.