SUVs to power PV volume growth to 5-7% in FY2025 says Crisil

A significant change in consumer preference has cranked up demand for SUVs leading to its market share doubling to around 60% of total domestic volume this fiscal from around 28% before the pandemic in fiscal 2019.

SUV discounts October

Passenger vehicle volume will ascend to a new peak for the third straight time next fiscal, growing 5-7% on a high base of 6-8% estimated for the current fiscal, as SUVs race ahead even as demand for cars and exports remain muted says Crisil.

The healthy growth of the SUV segment, which enjoys higher margin, will steer an improvement in operating margin to 11.5-12.5% next fiscal. Better cash generation, along with strong balance sheet and robust liquidity will support funding of sizeable capital expenditure to set up additional capacity, obviating the need for material debt addition and keeping credit profiles of PV makers stable.

A Crisil Ratings analysis of 6 PV makers, accounting for over 80% of the market, indicates as much.

A significant change in consumer preference has cranked up demand for SUVs leading to its market share doubling to around 60% of total domestic volume this fiscal from around 28% before the pandemic in fiscal 2019. This preference is expected to further grow backed by a healthy pipeline of new model launches across price points, including electric variants, and normalised availability of semiconductors after a prolonged period of short supply.

Anuj Sethi, Senior Director, Crisil Ratings said, “While the overall PV volume is seen rising 5-7% next fiscal, we expect demand for SUVs to accelerate at twice the pace at over 12% driven by array of feature-laden launches at competitive price points, varied technology options including hybrid and electric, and increased access to credit.”

In contrast, demand for cars is seen slowing this fiscal too due to the ongoing weakness in the rural market and lower affordability at the entry level. The cost of vehicles has risen in the past 3-4 years as manufacturers have been passing on higher commodity prices and have had to comply with more stringent regulations on safety and emissions.

The situation is similar on the exports front. The share of PV exports is estimated to have slowed to 14% this fiscal compared with about 17% in FY2019, mainly due to inflationary headwinds and limited availability of foreign exchange in key export markets — Latin America, south-east Asia and Africa — in the past two years. This trend is expected to continue next fiscal.

But increasing share of SUVs with higher realisations, along with stable commodity prices and full benefit of price hikes executed last fiscal have resulted in operating margin expansion of manufacturers by around 200 basis points to around 11% this fiscal. A further improvement in sales mix in favour of SUVs can take that number to 11.5-12.5% next fiscal.

Naren Kartic.K, Associate Director, Crisil Ratings said, “Capacity utilisation is expected to peak at around 85% this fiscal, and given that strong demand for SUVs is continuing, PV makers are incurring about Rs 44,000 crore CAPEX in FY2024 and 2025 — almost double compared with the past two fiscals. But healthy cash accrual and surplus will ensure reliance on external borrowings remaining low, keeping the credit profiles of manufacturers in the CRISIL Ratings portfolio stable.”

The company expects key debt metrics of Crisil-rated manufacturers — debt to earnings before interest, tax, depreciation and amortisation and interest cover — to remain robust at less than 0.1 time and over 40 times, respectively, in this and the next fiscal.

In the road ahead, commodity price movements, changes in interest rates, impact of monsoon on rural demand, inventory level with dealers and global macroeconomic conditions will be monitorable.

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This article was first uploaded on February twenty-seven, twenty twenty-four, at zero minutes past nine in the morning.
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