Shriram Automall India (SAMIL), one of India’s largest phygital pre-owned marketplace for vehicles and equipment generated transactions worth Rs 150 crore during its 13th anniversary SAMIL Utsav with over 120 auctions conducted in 120 cities across India.
The company says the 13th edition of the event proved to be a success as it orchestrated the Biggest Phygital Auction of the Year, attracting a staggering footfall of around 24,000 customers to its 120+ Automalls across tier I, II, and III cities in a single day. The event generated transactions of over Rs 150 crore, by selling over 7,900 vehicles & equipment and other assets in a single day.
Over 18,500 pre-owned vehicles & equipment and other assets spanning various segments including cars, trucks, construction equipment, farm equipment, two-wheelers and three-wheelers from more than 3,500 sellers across Banks, NBFCs, Insurance Companies, OEMs and Dealers, Leasing, Rental and Aggregator Companies, Brokers, Transporters, Contractors and Individuals were displayed and ramped.
The event also featured an array of allied services aimed at ensuring a seamless purchasing experience for customers, while loyal patrons with a history of transactions were recognised and rewarded with special gifts and tokens of appreciation.
The success of the 13th SAMIL Utsav was further accentuated by the innovative integration of the BidLive platform on the MySAMIL App, allowing thousands of registered customers to participate in auctions remotely and bid in real-time from the comfort of their homes.
Sameer Malhotra, Director & CEO, SAMIL attributed the success of the event to the commitment of transparency, state-of-the-art facilities, and customer-centric services, coupled with the innovative phygital and online auction platforms.
