Hero MotoCorp will commence its operations in the Philippines to strengthen its global presence. Their partnership with Terrafirma Motors Corporation (TMC), which was announced in October 2022, is a part of the Columbian Group of Companies, and will serve as the exclusive assembler and distributor of Hero MotoCorp products and services.
A state-of-the-art assembly unit and parts warehouse has been set up at Terrafirma Motors Corporation in Laguna, Philippines. Spanning over 6,000 sq. metres, the facility has an annual capacity of over 150,000 units and will produce Hero MotoCorp’s various range of motorcycles, including the Xpulse 200 4V, Hunk 160R 4V, and the Xoom 110 scooter.
Niranjan Gupta, Chief Executive Officer, Hero MotoCorp said, “The commencement of operations in the Philippines will bolster our overall global presence. Hero MotoCorp, with its extensive and innovative product portfolio, is committed to delivering superior mobility solutions and exceptional after-sales services ensuring a delightful ownership experience. Partnering with Terrafirma Motors Corporation (TMC), a distinguished entity within the Columbian Group, we are poised to swiftly establish and expand our presence in this vital market.”
Bienvenido Sanvictores Santos, Chairman, Terrafirma Motors Corporation, said, “We are delighted to partner with Hero MotoCorp, one of the leading automotive companies in the world. Hero’s products are renowned for their technology and reliability, and we are confident that customers in the Philippines will love these motorcycles and scooters. Combining Hero MotoCorp’s global expertise with our local knowledge, we intend to make a significant impact in the market.”
The company also commenced its retail operations today offering the Xpulse 200 4V at an attractive on-road price of PHP 140,000 (Rs. 2,01,048.54), the Hunk 160R 4V at PHP 99,900 (Rs.1,43,462.49), and the Xoom 110 at PHP 69,900 (Rs. 1,00,380.66). Each product comes with a warranty of 2 years or 24,000 kilometres.
