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Personalised customer interactions with advanced communication technologies during the festive season
This Diwali, only the rich are on a spending spree Middle class suffers as high inflation curtails spending power October 22, 2022 12:05 IST
AmEx forecasts stronger earnings even as it builds bigger provisions Big U.S. banks have said consumers’ financial health has remained strong despite aggressive rate hikes to curb soaring inflation that… By ReutersOctober 22, 2022 11:09 IST
How to reach the widest possible audience this festive season: Things you should consider To attract a wider set of customers this festive season, brands must focus on “creating, communicating, and delivering” superior value… October 22, 2022 09:50 IST
India Gate Food launches its #ClassicRishta Diwali campaign As per the campaign, the advertisement gives the viewer a choice to watch the same video in two different ways… By BrandWagon OnlineOctober 21, 2022 19:53 IST
Digitas India successfully concludes its integrated ad campaign for Duolingo As per a statement by the company, the app saw a 400% increase in active users post the launch of… By BrandWagon OnlineOctober 21, 2022 19:12 IST
Viacom18 partners with Pernod Ricard and Wavemaker India for its latest Diwali campaign According to the company, the campaign videos have been jointly conceptualised and executed by Viacom18 and Wavemaker, and is being… By BrandWagon OnlineOctober 21, 2022 17:22 IST
CABI announces cricketer Yuvraj Singh as the brand ambassador for the third T20 World Cup for the Blind The participating countries for the third T20 World Cup for the Blind are India, Nepal, Bangladesh, Australia, South Africa, Pakistan… By BrandWagon OnlineOctober 21, 2022 17:12 IST
actyv.ai rolls out its latest ad campaign featuring its brand ambassador Sunil Gavaskar As per the company, the Singapore headquartered company has bagged the rights as the presenting sponsor for match updates on… By BrandWagon OnlineOctober 21, 2022 16:37 IST
Kareena Kapoor Khan becomes the first brand ambassador of Cetaphil for their baby portfolio In Cetaphil Baby’s first television campaign titled ‘Parenting Ki Nayi Parampara’, Khan will talk about how mothers’ want the best… By BrandWagon OnlineOctober 21, 2022 16:22 IST
Wiggles launches #TyohaarWithFurryvaar campaign for Diwali The campaign was conceptualised and executed by the Wiggles in-house team, and it is live across all social media platforms,… By BrandWagon OnlineOctober 21, 2022 15:28 IST
Soothe Healthcare raises Rs 175 crore; aims to grow its distribution channels and marketing outreach The brand plans to utilise the raised capital to further grow its distribution channels and deepen its reach across Tier… By PTIOctober 21, 2022 15:09 IST
KFC India launches all-digital restaurants ‘KFC Smart Restaurants’ across India Equipped to facilitate multiple payment options, consumers at these restaurants are encouraged to order themselves and pay digitally By BrandWagon OnlineOctober 21, 2022 14:52 IST
StanPlus launches a health-first digital campaign #TyoharKiTaiyari The campaign aims to drive awareness around the health hazards during the festive season By BrandWagon OnlineOctober 21, 2022 14:01 IST
Pintola announces cricketer Suryakumar Yadav as the company’s brand ambassador Surya has become the brand ambassador for the second time in a row, the company stated. By BrandWagon OnlineOctober 21, 2022 13:13 IST
Interview: Rajeev Sathyesh, Asia-Pacific director, brand – Heineken If you look at the per capita consumption of beer in India, it’s two litres per person per year. The… By Shubhra TandonUpdated: October 21, 2022 12:31 IST
Siyaram launches a new film ahead of Diwali The new film has been conceptualised by AGENCY09 By BrandWagon OnlineOctober 21, 2022 12:27 IST
Inflation impacting premiumisation for us: Shoppers Stop MD Shoppers Stop on Wednesday posted a 60% on-year rise in revenue from operations to `1,008 crore on upbeat consumer sentiment… Updated: October 21, 2022 12:40 IST
Snap’s slowing ad growth sends inflation fears through tech sector In a letter to investors, Snap said inflation caused some advertisers to reduce their marketing budgets By ReutersOctober 21, 2022 11:07 IST
