Humor and meme-driven accounts continue to lead engagement on Instagram in India, particularly among users between the ages of 18 and 30. According to Meta’s 2025 Creator Trends Report, short-form comedy content accounted for 31% of all interactions on the platform in India during the first half of the year.
Pages producing culturally specific, everyday social commentary — especially those using reels under 60 seconds — have seen notable audience increases. These formats have outperformed traditional influencer content in several urban and semi-urban regions.
One such page, Single Stud, has grown to over 950,000 followers since launching in 2021. The account publishes content primarily focused on college life, dating, and interpersonal scenarios. Most posts follow a consistent visual and tonal format, incorporating Hinglish captions and voiceovers, with an emphasis on short-form video.
Independent social analytics platform Notch reported that Single Stud’s engagement rate in Q2 2025 was 6.1%, slightly above the category average of 5.4% for meme-led entertainment accounts with similar audience size.
The account is not formally affiliated with any known talent or influencer network. Its growth has been attributed to consistent posting frequency and algorithm-aligned formatting, according to analysts tracking digital content trends in India.
The rise of pages like Single Stud aligns with a broader shift in Indian social media usage, where content tied to shared social experience — rather than aspirational themes — is driving visibility. Industry observers note that humor-led accounts, especially those built around non-celebrity creators, are gaining ground in the competitive online attention economy.