As per industry experts, most brands typically invest 30-40% of their media spends into IPL
Interestingly, when it comes to marketing, the company has only relied on sampling and trials so far
From a safety as well as efficiency perspective, the acceptance of video dating has accelerated
Creators have invested between Rs two lakh to Rs 30 lakh across consumer companies and the creator economy
With the deal, BabyChakra has acquired a base of 40,000 multilingual content assets and about five million social followers across…
The company claims to charge a commission of 21-22% on average from its service partner.
Mercedes-Benz India claims that its direct-to-consumer (D2C) channel accounts for about 20% of its sales
According to industry experts, D2C helps build a consumer connect as companies are able to leverage data by interacting with…
Digital is expected to take the lead with about 45-50% share of the overall spends followed by TV at 30%…
Brand experts are of the opinion that companies must not venture into local outrage topics
80% of voters think political advertising on social media platforms is a good way to keep the voters engaged and…
The company claims that e-commerce accounts for about 10% of the sales for Kinder Joy
Blenders Pride recently announced Alia Bhatt as the new face of the brand with a campaign film ‘Made of Pride’
Brands moved to purpose and cause driven communications in order to communicate with their consumers
Piramal Pharma’s consumer healthcare business spent close to Rs 80-100 crore on marketing in FY21
According to Research and Markets, the feminine hygiene products market was valued at Rs 32.66 billion in 2020 and is…
The company claims that 60-70% of the marketing spends would revolve around video-driven content
Hyundai claims that today digital accounts for 35% of the enquiries of its cars compared to about 10-12% in the…
