As Britannia Bourbon goes into an image refresh, its first efforts look promising but leave us wanting on the differentiation…
A mobile demographic, disposable income and a willingness to leave the comfort zone of wholly owning something act as propellers…
Experimental tastes are fuelling the shared economy market, with everything from white goods to furniture to fashion on offer
Sales were little muted for a few days in the South due to unseasonal rains but overall, the festive season…
HMD Global is taking Nokia back into the market with all the enthusiasm of a start-up. Can it work?
Bandhan Bank’s current campaign, comprising two ad films, looks to encourage the audience to consider loan solutions while presenting itself…
In Spite of the Gods by Edward Luce. A deeply insightful account of contemporary India. An extremely stimulating read.
Western and European markets are a battleground for consultancies and agencies that are stepping over themselves for a marketer’s attention,…
From ordering pop culture merchandise from overseas to getting a wide variety in the Indian market at competitive prices, consumers…
A lot of the effort is in the digital space which is where most of our consumers are. Digital gets…
Laundry/detergent brands, much like other segments, are increasingly challenging and subverting the archetypal gender stance in their ads, reflective of…
From borrowing products from women’s beauty care kits, the male consumer in India is finally coming into his own in…
Men’s grooming products, over the last few years, are beginning to amass more and more shelf space and mind share…
From rolling out Marcel in the country to the merging of Publicis Ambience and Publicis Capital to form Publicis India,…
Ad agencies, in order to be the most effective solutions provider to advertisers, are not only evolving their offering but…
Sambit Mohanty in conversation with Shinmin Bali.
The current leader in the luxury cars category, Mercedes-Benz India is focussing more and more on the young customer.
As Audi celebrates its 10 year anniversary in India, it has increasingly been turning its attention towards non-metros.
