Our social media feeds are no longer densely packed only with updates from friends and family. Quick read articles and…
For once, we don’t see a deodorant commercial that portrays the product as a confidence booster or an attraction magnet.…
Unanimity that endorsers should be responsible for false or exaggerated product claims, but industry insiders feel criminal charges too harsh
The fight for ad space on your television screens issued by leading telecom players Airtel and Vodafone for their 4G…
MakeMyTrip tries to bolster its hotel services vertical in a new ad, but the effort should have been from the…
Millward Brown released its annual Digital and Media Predictions report last month. With steps towards ROI defining measurements getting serious…
The small town mobile phone consumer has aspirations matching that of his smartphone-using metro counterpart. With global and local competition…
After spending a decade in India, TBWA still finds itself among agencies which are looking to find a firm footing…
Hyperlocal start-ups are in a position of disadvantage with dwindling investor sentiment and players folding up operations or even downsizing.…
Having created quite a stir at the time of their launch, hyperlocal companies are now witnessing a dampened mood.
Y ou’re looking at a product online, you’re a click away from billing but a nagging sensation stops you from…
Jeevansathi’s latest communication revolves around a strong, hitherto untapped insight
Thums Up’s latest ad has three main elements: Salman Khan, toofani stunts and a big dollop of familiarity
Online real estate players may have mushroomed in India, but to what extent can communication and marketing help the high…
The Ficci-Knight Frank real estate sentiment index for Q3FY15 has highlighted how the current sentiment is negative across all property…
There are global issues where Time inc. can be an important contributor especially in certain sectors like environment, healthcare, technology…
