ICICI Lombard’s latest ad film from the #DoTheDifficult campaign makes running in the morning look more purposeful.
Coca-Cola’s Sprite came under a lot of fire not too long ago for its #BrutallyRefreshing campaign in Ireland.
n In the quest for creating a likeable personality for themselves, how far will brands go when it comes to…
Oats advertising is typically insipid, but Kellogg’s Oats and Ranveer Singh take the fun a notch higher in the new…
One big learning is that everything should be social. If your campaign is not being talked about, even if the…
Restrictions on the alcobev industry are many. However, with increased focus on offline engagement, brands are in high spirits
Mondelez India (the erstwhile Cadbury India) has witnessed the Indian chocolate market grow consistently since the year 2000 making way…
Nike’s latest film promises to get you on your feet with a catchy music track and looks to build the…
SpiceJet, over the last few years, has been in the news mostly for the wrong reasons. Its new campaign is…
Post Cannes Lions 2016, BrandWagon puts together a jury of seven creative stalwarts from the industry to pick out two…
An interesting advertising proposition? Check. Youth setting? Check. Creativity? Not quite out there — abof’s new ad doesn’t deliver on…
A step in the right direction is that the online furniture marketplace MebelKart.com has finally decided to take the plunge…
Globally we see brands getting better, bolder and innovative in leveraging virtual reality and augmented reality as part of their…
A growing consumer market has led Asia-Pacific to be a dynamic region in terms of providing virtual reality and augmented…
Face Off: In Marico’s DNA, there is risk-taking and entrepreneurship, says Anuradha Aggarwal, Marico
The present challenge for a traditional FMCG marketer is to figure how to use the online ecosystem to her benefit…
HE deodorant’s digital film takes a stand against objectifying women in commercials —something the deo category is accustomed to. But…
Micromax, having taken on a new look and feel, is ready to fuel its global ambitions further, with its eyes…
Amazon’s bullish approach towards India can be considered as a sign of an e-commerce market starting to grow out of…
