Only for the bridegroom

When we talk about weddings and fashion, we always seem to end up referring to brides – it seems to…

Male fashionistas

Men?s fashion? The very words evoked a strange reaction in our country till 15 years ago. Fashion was understood and…

Return of the turban

There was a time not so long ago when a turban evoked and commanded respect almost naturally. The turban, which…

Uniform hospitality

Be it traffic or dress code, so I have always ensured that all those who work for brand Ravi Bajaj…

Chappals as formal wear?

In the mid nineties a very famous shoe company from Switzerland set up a joint venture in India to manufacture…

Up, close and official

History is repeating itself in the men?s segment of the fashion industry. With Indian males turning increasingly adventurous in their…

Cracking the dress code

Dress codes are most often intimidating, if not irritating for most of us. When we receive an invitation that has…

The brand fixation

Brand loyalty is not a term that should be alien to us in India considering, for generations we thought of…

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Market Data