The new television commercial for Tanishq (the Tata group’s jewelery brand) features Bollywood couple Amitabh Bachchan and Jaya Bachchan.
It’s been more than a year since advertising agency Rediffusion Y&R has been battling speculations about several exits from its…
Out-of-home, or OOH, advertising in India has certainly come a long way. From being just a larger version of print…
SET MAX, the official broadcaster of the DLF IPL, has launched ‘Bharat Bandh’ campaign to create a buzz for the…
According to the week nine data of TAM, SAB TV is at the number four position in the GEC race…
I love my brand: At HP, people do amazing things. It is the only company which has brought fashion back…
Delhi seems to be finally getting its fair share of name and fame in the entertainment business. The vibrant city…
Viacom 18 Motion Pictures? chief operating officer Vikram Malhotra started his career in advertising with FCB Ulka and then went…
Sixty days into the new year. And the Indian advertising industry has already witnessed a lot of action. And a…
Travel portal Expedia India (Expedia.co.in) has recently launched a new marketing campaign ‘The Big Daddy of Online Travel is Here’.…
The Campaign: For this campaign, Grey India roped in magician Ugesh Sircar to perform a few tricks using the Parle…
Ting ting ti ting? goes every Britannia ad. And while you may not remember every biscuit brand that the house…
The film opens on a husband and wife who are about to have dinner in a train. As the wife…
IndusInd Bank recently launched a campaign with a series of three television commercials featuring Bollywood actor Ranvir Shorey.
Even though ‘Get a Mac’ became synonymous with the iconic brand Apple the campaign was quietly pulled off last year…
?I don?t have a role model as that is self-limiting. I am impressed with individual traits in people,? says Uday…
His was the year when the Indian advertising industry was expected to shake away any remnants of the economic slowdown…
Samsung recently roped in film actor Priyanka Chopra as its brand ambassador for home appliances product. The television commercial, created…
