Call it the cost-effective communication strategy. Recognising the growing demand for creativity, Indian media agencies are now foraying into creative…
Even as Godrej Hershey Foods & Beverages Ltd is getting ready to launch Hershey?s chocolate beverages in India, indigenous major…
There’s a new buzz around ?branded entertainment advertising? in India. As Mudra?s Optimum Media Solutions is gearing up to launch…
Even as swadeshi major ITC Foods is getting ready to foray into the health snacks sector, videshi major Frito-Lay India…
In a strategic move, Group M, WPP?s media investment management company in India has forayed into creative communication business.
There?s a new fizz in the ongoing cola war. After fighting a pitched battle for marketshare, PepsiCo India and Coca-Cola…
What?s in a name? Apparently a lot. Recently, India’s largest FMCG company changed its name from Hindustan Lever Ltd to…
The Rs 7,500-crore Godrej Group is drawing up a three-pronged strategy to take on rivals in the Indian FMCG sector.…
Even as PepsiCo India is reworking on its marketing alliance with Hindustan Unilever Ltd (HUL), Tata Tea Ltd is planning…
Following in the foot steps of Hindustan Unilever Ltd, another FMCG major Marico has joined hands with traditional retailers to…
After fighting a pitched battle for marketshare in the branded detergents sector, India?s largest FMCG companies?Hindustan Unilever Ltd and Procter…
Tata Tea Ltd, the world?s second largest branded tea company is gearing up to introduce its new acquisition ?Himalayan? in…
Second agencies?or, offshoots of ad agencies?are making a big-bang comeback. O&M India has just strengthened the operations of its second…
After acquiring Unza Holdings Limited, a Singapore-based FMCG company for Rs 1010 crore, Wipro Consumer Care & Lighting is chalking…
