The Rs 6,500-crore branded biscuit industry will witness a pitched battle for market- and mindshare in the next few months.…
As Pidilite Industries Ltd is foraying into Thailand, Indonesia and Brazil, the company is taking its advertising partner Ogilvy &…
Tobacco-to-hotels and FMCG major ITC Ltd gains not only from consolidation of its core tobacco business, but also group diversification
In a surprise move, cola major Coca-Cola India and Tata Tea Ltd, the world?s second-largest tea company, are believed to…
Celebrities may come and go, but brands are forever. With the changing fortunes of celebrities, Indian advertisers are increasingly opting…
The Rs 7,500-crore Godrej Group is chalking out a fresh game plan to sustain its growth momentum in the Indian…
After fighting a pitched battle for market share in the carbonated drinks sector, PepsiCo India and Coca Cola India are…
The tug-of-war between Indian Broadcasting Foundation and advertisers has truly begun. While broadcasters are firm in their earlier stand of…
India?s two largest fast moving consumer goods companies-Hindustan Unilever Ltd and ITC Ltd -which have largely competed in the FMCG…
Even as Godrej Hershey Foods & Beverages Ltd is scouting for acquisitions in domestic tea markets, competitor Tata Tea Ltd…
As cola czars PepsiCo India and Coca-Cola India are sharpening their focus on ‘non-cola ‘ drinks, Indian players Dabur India…
Call it the T20 magic. After the spectacular victory at the ICCI Twenty20 World Championship at Johannesburg on Monday, the…
As FMCG major Godrej Consumer Products Ltd is test marketing its shampoo brand ?Godrej No 1? in Andhra Pradesh and…
What?s in a name? Apparently, a lot. After UTI and Hindustan Unilever, it?s now the turn of Hutch to announce…
Imitation is not the best form of flattery for many FMCG companies in India. To curb the growing menace of…
The stage is set for a pitched battle between Subhash Chandra?s Indian Cricket League and the Board of Control for…
Even as Nivea India is gearing up to launch a slew of fairness products for women, Emami Ltd is scouting…
In a bid to take on its rivals in the processed foods sector in India, ITC Foods is drawing up…
