I always wanted to make the world a better place for the future generations, this is something I have been…
Recent governmental reforms which include the appointment of MeitY as the nodal body for regulating online gaming and MYAS to…
Around 60-70% of total sales occur via Amazon, and around 15% of sales are accounted for from the company’s website
One of my favourite campaigns from 2022 has been CREDs “Great for the good”.
At least two weekends a month, I like to drive out of Mumbai, taking the roads less travelled in my…
Clovia became a subsidiary of Reliance Retail Ventures Limited (RRVL) and Reliance Industries Limited (RIL) with effect from April 14,…
In 2022, the cumulative revenue of digital advertising agencies was $30.6 billion
The best use of digital is when the context of the published content is relevant
It’s tough to think of an alternative career considering I’ve always wanted to work in sport.
For the company, the major categories include banking, financial services and insurance (BFSI), retail and the utility sectors.
Nykaa is the one brand I admire the most when it comes to using digital marketing well.
Weekends are spent unwinding with my family and friends. We usually chat, watch movies together and try new cuisines.
According to market research firm Statista, in 2020, the market size of the beauty and personal care industry was valued…
The private label of the brand accounts for 75% of the total revenue, while third party brands account for the…
There’s no one-size-fits-all solution anymore—brands are looking at building customer loyalties with very specific target audiences in mind, and ads…
The internet has transformed the tv series into incredible works of art and craftsmanship.
The premium mattress company is looking to expand its brick-and-mortar stores to anywhere between 112-120 from the current 69 by…
There have been some unforgettable advertising in the year but bad advertising isn’t about just storytelling anymore. It is about…
