
According to Shekhar Banerjee, chief client officer at Wavemaker (WPP Media), ad spending may get a bigger boost this year…
According to Shekhar Banerjee, chief client officer at Wavemaker (WPP Media), ad spending may get a bigger boost this year…
“This was much more than a rebranding move from an optics perspective. It has helped us work with clients and…
He notes that the brand would have seen far greater revenue in the last fiscal but was unable to meet…
With the Women’s Premier League (WPL) wrapping up a third successful season earlier this year — 30 million TV viewers…
On India’s 79th Independence Day, creative leaders revisit some iconic campaigns that shattered conventions and changed the way consumers think…
As far as TRPs (television rating points) go, Kyunki in its earlier iteration consistently was always well over the 20…
According to global drinks data provider IWSR, the expanding market for alcoholic beverages in India is driven by a mix…
While the top three — VIP, Safary Bags and Samsonite — still control 86% of the Rs 16,000-crore organised luggage…
Amul’s cheeky take on the viral Coldplay kiss cam clip has sparked divided opinions, with many calling it tone deaf…
India is unique for a variety of reasons. We launched the Prime Video Mobile Edition and Prime Lite in India…
According to Kantar’s latest The Indian Masculinity Maze report that decodes the positioning of urban men in advertising, nearly 94%…
Against this backdrop, will Kyunki Saas Bhi Kabhi Bahu Thi (KSBKBT), which concluded on November 7, 2008, after a eight-year…
Badshah is one of 100-odd celebrities that the brand has partnered with to churn out over 500 hours of snackable…
As things stand, the decorative paints market is dominated by Asian Paints, which holds around 52% share, followed by Berger…
FCB India and Godrej Lightbox also feature among the winners
We are among the top digital agencies in the country that owns the complete consumer experience journey for brands looking…
These are just two examples of how brands are tapping growth potential in rural and remote regions. There’s a clear…
The social commerce initiative will offer over 500 hours of content from Bollywood stars and influencers