Three years, 83 stores, six cities. Encouraging statistics for Tata Starbucks, as it continues to fortify its efforts to encourage…
Aiming to break the traditional mindset, Pepperfry’s latest campaign cleverly turns the tables on offline furniture by questioning the consumer
DTH players are providing Value Added Services (VAS) to subscribers with an aim to maintain stickiness and bring in differentiation.…
With no differentiation in channels, players are banking on value-added services to stand out in intensely competitive entertainment space
If you can put out a good product, start getting audience engagement and have brand salience, which wont be a…
It was on January 1 this year that Turner International India got complete control of HBO with the marketing and…
With financial backing from Mukesh Ambani’s Reliance Industries, Network18 has decided to move in for the kill. Shedding the over…
In its over two decade old journey, Balaji Telefilms has seen several ups and downs, posing a threat to its…
A digital makeover and professionals at the helm are steering the ship of Balaji Telefilms towards calmer seas
Face off: Hyper-competition in English news is the real issue, says MK Anand MD & CEO, Times Network
Times Network recently had a spate of channel launches and re-launches, in a bid to expand its portfolio. It also…
Unlike the West, Bollywood film merchandise is still a negligible part of the overall movie business for studios. With films…
Unlike the West, Hindi film merchandise meagre part of overall revenues
Coca-Cola’s Indian rendition of its new global campaign, Taste the Feeling, lacks originality and a local connect
This season’s campaign comprises seven films which veer away from the signature loud tone of voice associated thus far with…
Although Lay’s’ latest ad is visually appealing, the creative route is far from new. The sea/boat setting coupled with the…
Launched in July 2011, managed marketplace ShopClues recently received Series E funding from Singapore-based sovereign wealth fund GIC and existing…
Twitter is moving from being just a noticeboard to a tool for broadcasters, where they can dish out content and…
In recent times, TV channels have been using Twitter’s suite of products including Twitter Native Video, Twitter Amplify, Twitter Challenger…
