Just how strong is the urge to win? Year after year, shiny trophies are awarded at the advertising industry’s annual…
Sudhanshu Vats, Group CEO on launching new television channels.
This is a good time to launch a television channel. To quote GroupM global president Dominic Procter, who was speaking…
Even as the countdown to this year?s Goafest had begun, came the news that advertising agency Ogilvy & Mather, a…
The ?Product of the Year? awards held in Trident, Mumbai was a breezy soiree attended by marketers, brand managers and…
From selling soaps for one of the country’s largest consumer products maker to conjuring up ideas to entertain masses is…
The much awaited Blackberry Z10 model is finally here. Globally, the new launch has already made waves, with international celebrities…
2012 does not seem to have been a very good year for the advertising industry in terms of revenue growth…
Endemol India is one of the leading television content production companies and has produced shows such as Bigg Boss, Khatron…
With shorter television shows and new concepts introduced every few months, channels are making a beeline for the billboards as…
Indian Advertising Association crowns new leaders in advertising, marketing space at its first ever leadership awards event.
The Indian Advertising Association held its first ever edition of leadership awards last week in Mumbai where minister for information…
The media and marketing communications industry is set to be a hotbed of deals in year 2013. The consolidation phase…
Portrayal of women in advertisements has been the subject of debate for long. And for a reason. While some ads…
Indian broadcasters are hoisting their flags in faraway markets such as Africa, Middle East, Europe, South America, US, UK &…
Contrary to the doomsday prophecies, the television industry?s ratings system did not go through any violent convulsions as the country?s…
Anirudh Dhoot,director of Videocon Group is a rising star in the Indian corporate world.
PepsiCo?s title sponsorship of IPL is expected not only to help showcase the FMCG company?s portfolio of brands but also…
