With Ranveer Singh and Alia Bhatt’s on-screen presence, the MakeMyTrip’s campaign tagline “Thinking badlo, kyunki travel ab… badal gaya hai”…

‘We are not chasing GMV or growth at this stage’

Bicycle brands are using creative ways to amp up distribution

Kimberly-Clark is looking to shake up the kids’ diaper market

Apple launched a thought-provoking new ad campaign aimed at empowering individuals with impairments on the occasion of ‘International Day of…

Tickets for the movie are selling for Rs 2,000-plus at some theatres in the national capital.

Tata Technologies’ new brand identity reflects its growth strategy

‘We still have a lot of greenfield expansion opportunities offline’

How to make ASMR video content work for your brand

Rising popularity and official recognition set to pique brand interest

…it’s DOOH and it can challenge the growth of online media spends

Lebanon is facing a crisis and necessities like food, electricity and medicine are running out for common people.

‘Lower prices becoming more relevant in wellness space’

Arnab Ray, creative director, Landor&Fitch India

Shark Tank Season 2 sees strong traction among advertisers

Immersive technology is changing the beauty retailing industry

The pitch market has definitely become extremely competitive.