World?s first ultra thin full HD LCD adjudged ?Television of the Year?

In a ceremony filled with glitz, glamour and fanfare, Hitachi?s Ultra Thin Full HD LCD was adjudged as the ?Television of the Year? at the first ever NDTV Tech Life Awards held on 29 April 2009. The jury comprised of eminent technologists, tech-media personalities and a Bollywood personality.

?It is a privilege and an honor that the Hitachi Ultra Thin Full HD LCD, which is also the world?s first Ultra Thin Full HD LCD, has received the first NDTV Tech Life Award for the ?Television of the Year?. The Award is recognition of Hitachi?s commitment to provide cutting edge televisions which provide a path-breaking mix of superlative technology, aesthetics and eco-friendliness to the Indian consumer?, said Mr. Tarun Jain, Country Head ? India, Hitachi Home Electronics Asia (S) Pte. Ltd.

From dozens of nominations, there were five leading television brands, who were nominated for the ?Television of the Year?** Award. It was only at the Awards ceremony, in Oscar?s style, that the winner was announced. The entire awards process ? from the nomination process to the final short listing – was overseen by Ernst & Young who were the process validators.

Hitachi, a few years ago, spotted the need among the aesthetically discerning luxury segment consumers, for a technologically cutting edge television that integrates with the overall ambience of a space, instead of screaming out for attention. This set the stage for a journey within Hitachi to design a television that looks exquisitely elegant while offering superb picture quality combined with eco-friendly features. The culmination of this journey was the birth of the next big television sub-category ? the Ultra Thin category ? represented by the world?s first Ultra Thin LCD designed & manufactured by Hitachi. Other brands have now followed suit and have announced the launch of similar Ultra Thin offerings, ensuring that this sub-category will see plenty of action in the near future.

In a few months Hitachi is slated to launch its next line-up of exciting and advanced LCD televisions.