Sony India managing director Masaru Tamagawa spoke to FE?s Neha Pal about plans to double Sony Bravia?s marketing investment in India. Excerpts:
How much is India?s share in the overall global revenues of Sony and which verticals are more revenue driven?
We are very bullish about our growth in India as it is considered as a strategic market globally. At present, India ?s contribution to global revenue is less than 5%. The verticals which are more revenue-driven are Bravia, MP 3 walkman, Cyber-shot, Vaio and Play Station.
When would 3D television be launched in India and other parts of the world? What is going to be its price range?
We are going to launch 3D televisions at the same time globally. It will be launched around June and the price range has not been decided as yet. We will disclose it after three months.
What would be your investment in marketing in 2010?
Our marketing investment would be Rs 140 crore in 2010. We are going to spend 40% for TV commercials, 30% for press advertisements, 15% for outdoors, 5% for Internet and the remaining 10% for shop-front advertisement.
How many outlets do you have in India and what are the new expansion plans?
Currently, there are 2, 500 outlets in India and we are planning to double our dealership network to 5,000 to capture the demand of those who would like to replace their normal colour TVs with Sony LCD TVs.
What is you target in terms of market share in LCD TV segment in India ?
Sony India aims to achieve 30% share in the LCD TV segment by financial year 2010-11 which was 25% in the corresponding period last year.