In an endeavour to shape the destiny of young minds in a small and wired world, VCherish Media Private Limited launched http://www.vcherish.com an ?online media and electronic publishing? website that provides young minds (age 15-45) a paid freelance opportunity to ?Express, Delight, Differentiate, Engage, Enlighten or Inspire? via contribution of their ?Articles, Web/Mobile Videos and E-books, and thereby drive editorial content on the site.? Irrespective of a young mind?s location, academic or professional status, he or she can contribute to vcherish.com.

The launch edition of vcherish.com includes a variety of articles and videos encompassing big city and small town India, interesting facets of London and Italy, and articles received from Philippines and Silicon Valley, US. In addition, http://www.vcherish.com has kept its commitment to provide an opportunity to select ?Young? writers to author their first electronic book (E-book) that includes ?Vibrant Palette? and ?Fragrant Bouquet? for customers reading pleasure. An E-book is an electronic book that you download from the internet and then read on your computer, laptop, smart phone or on devices as E-book readers. For E-book purchases, vcherish.com offers secure payments options via debit cards, net banking, mobile payments, cash card, and PayPal (for international payments).

Pushpendra Mehta, alumni of Northwestern University (USA) and CEO, VCherish Media Pvt. Ltd., said, ?Providing an opportunity to young minds within India and overseas to capture their ‘experiences, opinions, analysis, thoughts, conversations and ideas’ through a virtual media and e-publishing initiative will lead to a more fun, holistic, collaborative, vibrant and equitable small young world.? Pushpendra?s second book (expected shortly) dedicated to young minds is a testimony to his belief that it is this legion that can tomorrow create a truly ?developed? world.

For the benefit of domestic and international ?non-English? readers, the text (articles) and web pages on vcherish.com can be automatically semi-translated into the language of a reader’s choice (Hindi, Chinese, Spanish, French, German, Japanese, Italian, Portuguese and Dutch, among others) by clicking the respective country’s national flag on the site.