The Writers Block (TWB) and Author-it Software Corporation (ASC) have partnered to address the growing Asian market for information management, development and technical publishing.

TWB provides a 360-degree service of managing information flow, development and publishing for customers using a wide range of technologies. (ASC) is a world leader in software for enterprise authoring, content management, publishing, and localization. TWB and Author-it have formed a partnership to allow customers in India to benefit from the synergies of Author-it technology and TWB’s consulting expertise to address market requirements. Together the TWB and Author-it alliance will bring the following benefits to enterprise clients:

? Increased content reuse (Author-it users achieve 80% reuse vs the industry average of 41%)

? Cost savings with content creation, translation and localization, and formatting of documents

? Professional and error-free information publication

? Improved end user experience

TWB uses best in class solutions that include XML authoring, DITA, and customized implementation of ‘off the shelf’ products such as Author-it. TWB services includes mapping and designing information flow, managing this information to ensure information is created once, and is available where needed; and Information Development Services that involves understanding the technology/domain and the purpose of the information and who it needs to address and creating this information/content.

The Author-it suite is based on the philosophy of One Source, One Solution. This means that once content is created, the information can be easily shared across multiple documents and published to a wide range of different print, help, and web formats. Author-it has a broad application across organizations and is already being utilized by over 3500 customers across 50 countries to effectively manage their authoring, content management and publishing requirements. Today Author-it has evolved into the most powerful end-to-end, content creation, management, and publishing tool with representation in government, technology, commerce, healthcare, education and many other vertical industries.

Author-it Founder and CEO Paul Trotter said, “The enterprise authoring industry in India is experiencing rapid growth and technological changes. TWB has been establishing industry benchmarks and our new partnership will provide the Indian market with its first end-to-end, enterprise standard authoring solution.”

Rakesh Shukla, Managing Director, TWB said, “Author-it represents the deep customer facing philosophy that is driving the enterprise authoring business. Author-it’s One Source, One Solution approach is synergetic with TWB’s business strategy of providing the exact and the most relevant solution to the customer. We believe that this partnership will enhance the value we bring to the market and create robust solutions to businesses.”

? The worldwide Enterprise Content Market (ECM) has seen steady growth through the years with penetration in varied sectors like IT, Legal, and Finance. According to Gartner, Inc. this market will be more than USD 4.2 billion in 2010.

? According to Gartner’s latest Magic Quadrant for ECM, the market is expected to resume a healthy growth rate by 2011, with predictions exceeding USD 5.1 billion in worldwide software license revenue by 2013.

? Enterprise Content Management (ECM) can bring business process efficiencies and help the environment at the same time by reducing paper-based processes and the inherent latencies and costs, according to Gartner, Inc.

? Due to lack of information, processes, and tools, through 2012, more than 35 percent of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets. – Gartner 2010.

TWB is Asia?s significant Technical Communications firm, serving the market with unique consulting, outsourcing, training and education offerings. TWB works with companies to help manage their information and communicate information they possess with their eco-system. TWB?s consulting services are aimed at making organizational information explicit, reference-able, reusable and support effective decision points for our customers. Use of innovative technology and technical communication techniques are deployed by TWB to create solutions to meet technical publishing needs to businesses.