I love my brand: Sony Music enjoys extremely strong brand equity in the minds of the consumers and the marketplace. It stands for both innovation and sheer entertainment encompassing both the classic with youthfulness. It?s young, vibrant, and innovative and is the be-all and end-all for music and entertainment.
Most inspirational moment: Four years back Sony Music entered into co-production of movies for the very first time globally and I was part of the team spearheading the initiative. From the early hiccups to the process of seeing the maiden venture going on to succeed and then being appreciated by the managing director of the company — all these are among my most inspirational moments. What gives me immense satisfaction is the fact that the whole group entrusted with the job came together like a perfect unit with the zeal to excel at any cost with the belief of making it happen under my guidance.
The turning point in my career: I believe my conviction to be part of the entertainment industry after starting off in a FMCG company was a major turning point. I have not looked back since and have enjoyed myself in an industry where passion meets work and every day throws up a new challenge. Today Sony Music is strongly entrenched as one of the major players in the music space in India.
The first thing I do when I reach office: I look at the various activities that are in various stages of completion and take stock of progress. Monitoring various aspects and meeting my colleagues to go over ideas and action and keeping in touch with the creative fraternity/talent forms a key part of my day-to-day activity.
My favourite social networking site: That would be Facebook, not only because it networks you professionally but also helps you keep in touch with friends and family.
In my free time: I like being with my family and reading books, especially biographies and history. The insights that one gets help immensely in professional relationships, especially in an industry which is so people/talent intensive. Music is a childhood passion and I still listen to a lot of music whether with my friends, family or when I am alone.
Average number of job offers I get in a year: The first thing about any job is the quality of work and the people you work with. If both these elements score high on one?s evaluation parameters then you will have a very satisfying professional life. These two factors are in abundance in my place of work. Probably, what I like best about my job is the fact that it allows me to experiment with a lot of new things on a regular basis, question the previous lessons and have the freedom to unlearn learnings from the past to make it even more effective. The sheer diversity of projects that one gets to work on is so very unique to this job.
Brands I wear: I do not have any specific brands that I like though I look at the comfort and fit quotient as the key factors in any brand.