Sprucing up the festival of lights this year, BIG 92.7 FM has joined hands with ICICI bank credit card to offer a volley of Diwali surprises for its listeners and make the festive shopping the biggest yet the most economical affair for them.
BIG 92.7 FM, along with ICICI bank credit card, is offering maximum celebration ?Sabse BIG Diwali?that will shower discounts ranging from 9.27% to a whopping 92.7% on various product categories ranging from FMCG, automobiles, consumer durables, gadgets, furnishings, jewellery and fashion wear to name a few.
The discount, in the form of coupons and vouchers, will be given to the winners of on-air sound games to be played from 7 am to 9 pm beginning October 21 (Dussehra) till November 9 (Diwali). Listeners have to call on the IVR number to participate in the games, or sms DIWALI to 55454 for details.
Every hour the radio jockey will pick a sound game from a range of options including celebrity ko pehchaano, count the crackers and yeh kya cheez hai, in which the contestant has to identify a particular sound. While 100 listeners will get a chance to win the discounts from 9.27% onwards on the popular morning show?The BIG Chai, one lucky winner shall win the jackpot discount of 92.7%.
On all the shows throughout the day, till 9 pm, 50 listeners shall win these attractive discount coupons. In all, more than 10,000 discount coupons are waiting for the winners of these exciting contests throughout the 20 days of celebrations. The promotion of this offer will be carried out a week prior to its on-air launch.