PlaySpanTM, the global leader in monetization solutions for online games, virtual worlds and social networks, announced its payment solution was selected by Sanrio Digital, the developer and online publisher of Hello Kitty Online. Under the agreement, Sanrio Digital will deploy PlaySpan?s UltimatePayTM for the upcoming commercial release of Hello Kitty Online.
Hello Kitty Online is the official massively multiplayer online game (MMOG) of Hello Kitty and Sanrio friends, and is the first MMOG to integrate social networking web services into a true social gaming experience. Web services are provided in-game by SanrioTown (www.sanriotown.com)and include blogs, video sharing and email, complementing MMOG features such as customizable avatars, guilds, a skill-based system, pets and crafting.
The Item Mall in Hello Kitty Online offers players a broad selection of in-game items that can be bought using either purchased Sanrio Cash Points or earned Sanrio Loyalty Points. PlaySpan?s UltimatePay delivers ?Monetization on Demand? via its Developer Console and 85 international payment methods including credit cards, PayPal, mobile, and other payment methods to maximize global reach and conversion.
?Partnering with PlaySpan and leveraging its expertise will enable Hello Kitty Online to provide players with an engaging and secure purchase experience,? said Robert Ferrari, Vice President of Publishing & Business Development for Sanrio Digital. ?In addition, PlaySpan?s Developer Console provides a rich set of analytic reports to help us efficiently drive and monitor ecommerce within the game.?
?PlaySpan has the largest and most experienced team of digital goods monetization professionals in the gaming industry,? said Karl Mehta, Founder & CEO of PlaySpan. ?By partnering with PlaySpan, Sanrio Digital can focus on enhancing the Hello Kitty Online player experience while relying on PlaySpan?s products to maximize monetization.?