Media Magic Retail Pvt Ltd, India’s first retail platform to deliver rich and legal entertainment content on mobile phone handsets, unveiled its products in City Beautiful on Friday.
The entry of Media Magic is set to revolutionise a market which had been, until now, wholly dependent either on the expensive downloads of limited entertainment content from mobile phone service providers or the low-quality, pirated stuff which the neighbourhood retail outlet stealthily uploaded on the phone without offering the customer the freedom to choose his own content. Media Magic brings in a vastly wider range of content comprising not just polyphone ring tones, wallpapers, games, MP3 songs and musical videos but also full-length, Bollywood and regional movies.
The most significant aspect of Media Magic is the content it provides is legal and, therefore, offers several advantages to both the users and the retailers. The content is freely available over the counter, giving the user the freedom to choose from an openly-displayed menu. The retailer and the user do not have to worry about penal action for unauthorised use of copyrighted material. As the content is legal and distributed through authorised retail outlets, there is no threat of viruses creeping into the handsets. The quality of the content is high class and promises smooth and uninterrupted audio and video performance. Watching a DVD-quality movie on the mobile phone is an out-of-the-world experience.