The closer the better?this is exactly what you want when you are clicking a photograph. And this camera gives you amazing clarity when it comes to zooming. The Canon PowerShot SX40 HS is a brand new super-zoom camera which gives you a reach of 35x zoom. This lens is equivalent to a focal length of 24-840 mm. The SX40 is replacing the previous Canon SX30 IS model.
The best part of shooting with this camera is without any doubt the 35x optical zoom at offer. The quality of images without zoom as well as zoom at the maximum level comes out really good, thanks to its new DIGIC 5 technology. The image stabiliser does a good job in avoiding shakes in the high zoom mode shooting. However, photos tend to get noisy from ISO 1600 and above.
The camera is loaded with features like a 12 megapixel back-illuminated CMOS sensor, DIGIC 5 image processor, 4.5-stop optical Image Stabiliser with new Intelligent IS technology, full manual controls, full 1080p HD movie recording, 2.4fps burst shooting, stereo sound and a HDMI port, a 2.7 inch vari-angle LCD screen, a range of Creative Filters and an electronic viewfinder.
You will have a lot to play with the ?zoom? feature in this camera. With a powerful zoom lens, it can often be tricky to track a moving subject while zoomed out to the maximum telephoto range. To counter this, Canon has created the Zoom Framing Assist function. By simply pressing and holding the convenient Zoom Framing Assist function button, the camera will automatically zoom out to a wider focal point, allowing you to look for your elusive subject. Once found, releasing the button will cause the camera to return to its original position and intelligently keep the subject in focus. The camera shoots full HD videos which are of good quality.
The camera uses a Voice Coil Motor (VCM) for high-speed, quiet, energy efficient lens movement with precise control. Mentioning again, the win points for this camera are: 35x optical zoom (not offered by any other prosumer camera) and the super impressive recycle rate (0.4 seconds) delivering stellar continuous shooting performance.
SPECS
Dimensions: 122.9 x 92.4 x 107.7 mm
Camera effective pixels: Approx. 12.1 million pixels CMOS
Focal length: 35x zoom, 4.3 (W) ? 150.5 (T) mm
Focusing range: 0 cm ? infinity (W), 1.4 m ? infinity (T)
Image Stabiliser (IS) system: Len-shift type
Imaging processor: DIGIC 5
ISO speed: Auto, ISO 100/200/400/800/1600/3200
Estimated street price: R28,995
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