Maneesh Pharmaceuticals, a leading pharamaceutical firm in India, on Monday announced its tie-up with Disney Consumer Products to market its ‘Smyle’ range of baby care products under the Disney baby brand.
Maneesh Pharmacueticals has entered into an exclusive licensing agreement with DCP to develop, manufacture and market the entire Disney Baby care range of products for South Asia and India, a company press release said.
The pharamceutical firm would under its marketing division of Svizera Health Remedies enter the niche market of baby care products primarily catering to personal care needs of infants.
Disney Baby Personal products will be marketed using Maneesh’s distribution channel by equipping them with FMHG (Fast Moving Healthcare Goods) distribution through 500 outlets all over the country.