Bollywood actor Shah Rukh Khan at the inaugural session of Ficci Frames 2010 said the Hindi film industry can be globalised by learning from Hollywood, the screenplay writing techniques, visual effects knowhow, and the discipline and organisation in doing film business.
Khan cautioned, ?Learning Hollywood screenplay and technology is not about losing the intrinsic quality of our stories. We have to maintain our own cinematic individuality.? He called for the formation of alliances with Hollywood to help the Indian film industry nurture its potentially different story format, the drama-musical format and ?make us travel around the world.?
Khan said the sooner Indian film makers realise that screenplay was not an art form but a science, the faster Indian films will globalise and Hollywood can exchange that knowhow with India.
He further said, ?The big investment we are looking for from Hollywood is the training of mechanics for running machines for visual effects. We need to develop people who can make us our own cheaper, better and faster softwares for filmmaking and have a special branch of trained visual effect teams and talent here.?
He also said the Indian film industry needed to adopt from Hollywood the discipline and organisation with which it does its business. ?This organisation already exists in other businesses in India, but is woefully lacking in film business. This needs to filter down to our own distribution system of films based on their models and the most essential aspect that we need to learn is the science of marketing films,? he added.
He said the knowledge that Hollywood could bring to Bollywood was more essential than the investments it was already doing in India. The time has come to have a symbiotic relationship where we can both feed knowledge that we have instead of just monies, he said.