Cash cards have emerged as a preferred payment model for online transactions in Punjab given the growing popularity of digital transactions and the need of the consumer who want to stay away from long queues.
ItzCash Cards, the country?s leading multipurpose prepaid card company registered a transaction of 53.92 million in Punjab during the last financial year. Punjab has over 276 franchisees who earn an average of about Rs 12,000 – Rs 15,000 per month at least and the investment is just a computer, printer and internet connection.
The usage of cash cards have been steadily increasing given the facilities it offers like booking of trains, buses, air tickets, hotels, etc online. It also offers one the facility of paying utility bills like electricity, water, telephone, mobile and even renewing DTH subscription online. The growth of cashcards has also been because most of the population do not have credit and debit cards for online transaction.
ItzCash has emerged as the market leader because of its large network spread across the state and the country. The company?s franchisees called ItzCash World is spread across the state and they facilitate online transactions for the consumers using the ItzCash card. The consumer can just walk in to an ICW and his transactions are done in a few minutes, be it rail ticket booking or paying a utility bill online.
ICW offers a variety of services under one roof. The ICWs have even brought the illiterate closer to the advantages of digital transactions?a blessing for those who were otherwise dependant on others for even booking a rail ticket.