Godrej Appliances, a part of Godrej & Boyce Mfg Co, is eyeing a turnover of Rs 2,400 crore in 2010-11, almost 40% growth over last fiscal. After its foray into the consumer electronics space, the white goods manufacturer is planning to enter the cooking appliances market in India and give its water purification business a big push.
The consumer appliances division of the company, which is already present in categories like refrigerators, air conditioners, microwave ovens and washing machines, contributes almost one-third to the company?s turnover. The division, which has two manufacturing facilities located at Mohali in Punjab and Shirwali in Pune, is also looking at a new manufacturing facility in south India. ?We are in the process of identifying the location for the plant. We require at least 100 acres to set up the third facility,? said George Menezes, COO of the appliances division.
