The time has come for Grohe to take its worldwide shower campaign to the next level. Following its international recruitment of 2,000 Shower Ambassadors on Facebook, the company is now launching http://www.showerreasons.com. ?Give me a reason to Shower? is a unique Grohe online campaign is reaching out to audience globally. This website answers the question why people suddenly dive into mud holes or start dancing in puddles of water. They all have the same thing on their mind – a refreshing shower with Grohe. There are weekly & monthly prizes to win for the best rated entry by the viewers. The campaign began recently and will continue for atleast 3 months or more depending on the audience?s response. In its campaign to recruit Shower Ambassador on Facebook, Grohe reached out to 20,000 people across the globe of which over 3,500 fans were from India. This campaign marked the appointment of real life ambassadors for Grohe chosen on the basis of their passion for the Brand.
With the onset of this campaign, Mathew Job, Vice President & Managing Director, Grohe India Pvt. Ltd said, ?India is an important market for Grohe. The online campaign ?Give me a reason to Shower? is our unique way of reaching out to our customers. The Social media landscape has evolved from being just a mode to connect to a platform to express, suggest comment and interact. With the increasing internet penetration in India, consumers are waking up to the power of social media by actively participating in online discussions. This campaign by Grohe is also witnessing increased participation from Indian users. Grohe has reached out to real people with this campaign and made them the ambassadors of the fantastic products and the reliable quality that we boast of. We believe the social media is a great tool to spread the word about our products. We are happy to see more and more people participating in this contest from India and we hope to see further involvement.?
The new campaign entitled ?Give me a reason to shower? aims at reaching out to shower fans around the globe, the new campaign is designed to strengthen awareness of the brand and maximise users? experience with their showers. To achieve this, it takes a modern and attention-grabbing approach and makes effective use of today?s digital channels. As a result, Grohe showers are the topic of countless postings on boards and forums as well as on Twitter. The Grohe shower campaign is ubiquitous on social networks – whether it?s Facebook, Twitter or YouTube – Grohe has gone online in a big way!
True shower aficionados are invited to upload their videos and photos at http://www.showerreasons.com. Whether it?s a bath in a puddle of mud on a football pitch, a full broadside of dirty water splashed across the pavement by a passing bus or thousands of sandy droplets shaken off by a dog – numerous films can already be viewed on the Grohe site and on YouTube. The surprising and humorous scenes are fun to watch and share with friends.
Users are encouraged to pack as much fun and action as possible into their videos and photos. The top ten of each week based on ratings by other users will win a shower from the GROHE Rainshower? Icon Collection. In addition, the top three submissions of each month will each get an Apple iPad.
The new website also showcases Grohe shower products and makes them the centre of attention. Visitors interested in these unique showers are only one click away from the Grohe home page and its showroom locator. This means that retailers and fitters can look forward to incremental demand and sales.
Unprecedented in terms of its width and depth, Grohe?s new campaign will generate numerous positive comments from actual users which can be built into successful sales talks. So click your way to http://www.showerreasons.com to enjoy and use the prospective shower buyers? interest for yourself. There are countless reasons to have a shower – and the most compelling ones come courtesy of Grohe.