A Digital Video Recorder (DVR), such as Tata Sky+ or Hathway Digital Box Set Top Box PLUS Personal Digital Video Recorder, allows pay-TV subscribers to pause live TV, as well as record, play back, rewind and fast-forward their TV programmes for viewing when they choose. DVR owners in India were surveyed on behalf of NDS by Media Partners Asia (MPA) Consumer Research.
Once consumers have used a DVR, they can?t live without one: the DVR ranked as the second most essential household technology item(77%), beaten only by the mobile phone (94%). 88% of survey respondents say that owning a DVR has made their TV viewing experience more enjoyable. Respondents also feel that owning a DVR has led them to watch more interesting programmes (64%).
A DVR also improves family life: half of those with families say that it has given them the freedom to have meals together again. Owning a DVR, leads to a more harmonious home life, with 54% of respondents saying that it has stopped them from arguing with their partner over what to watch.