Recently, Gitanjali Gems announced the acquisition of Nakshatra Diamonds (DTC?s premium brand). As per plans, the company will pump Rs 100 crore over the next two years and broaden the Nakshatra brand portfolio by introducing lifestyle accessories like designer bags, watches, belts, etc. According to Anuj Rakyan, vice-president, commercial, Gitanjali Group, ?The company is looking at moving beyond diamonds. We are venturing into lifestyle, fashion accessories and silver ware. The company is looking at mergers and acquisitions as one way to fuel its expansion plans.?
The company has already made several tie-ups with international brands and is looking at more acquisitions.?
