Cafe Coffee Day (CCD), the retail wing of the Rs 750-crore Amalgamated Bean Coffee Trading Company, plans to expand its newly redesigned `lounge’ format to100 outlets across the country the over the next one year.
Cafe Coffee Day lounge, which currently has 10 outlets, is a premium format compared to its standard cafes. ?We redesigned the lounge format about four months ago targeting a mature population. The preferred locations are mostly metros, city high streets, international airports and premium malls,? said Ramakrishnan K, president marketing, Cafe Coffee Day.
With this new format, the company is looking at an urban population in the age group of 25-30 years who are financially independent with expanding wallets. The lounge format serves beverage paired with gourmet cuisine offering customers the option of customising their menu.
The company has earlier indicated that it plans to invest about Rs 35 crore in the expansion of the lounge outlets. To sustain growth at its existing cafe outlets, the company also plans to launch new products to promote merchandising.