In a new initiative that may change the way financial service industry operates at present, Delhi based Abhipra capital has announced its plant to enter the rural areas of the cow belt.
Spanning across seven north Indian states —- Punjab ,Haryana, Rajasthan , West UP , Himachal Pradesh , Uttaranchal , Madhya Pradesh —- the rural marketing drive of Abhipra Capital is expected to run through 600 villages every year and connecting to 6 lakh farmers
The rural masses shall be enrolled for investment into equity, farm product & commodity trading and farm insurance. Apart from providing the services the company shall generate three thousand new financial services jobs and can also provide huge financial succor to the Rural Gramin Banks by attracting larger profits.
Disclosing his plans about this grand venture into India?s northern part, VB Agarwal, Chairman and managing director of Abhipra capital, says ?If Consumer durables and FMCG companies have already discovered the future of their growth from Indian rural sector, why should the financial service sector be blind to the huge potential.?
Abhipra in its pursuit of tapping the rural markets has appointed a brand marketing firm, Theme Ventures, to spearhead the rural marketing project which the latter intends to do with a four fold strategy. Theme Ventures has set up a hundred fifty member mobile ?Caravan Marketing? team for six states. The team would comprise of financial advisors organizing canopies & roadshows in each village and a Nukkad Natak (street play) team performing short skits for the villagers.
?We are set up against the most challenging rural marketing drives ever in Indian history. If mathematics and logic and market beliefs fall in line, it has the potential of turning the Indian financial service market upside down? avers Rajan Guha , Chief executive , Theme Ventures , the firm in charge of the executing the project for Abhipra Capital.