Page 9 of Advertising

"Very often, time management becomes a major issue in ad agencies, but that is not the case for us as an in-house creative team," Bhattacharya said.

Interview: Swati Bhattacharya, global head, Godrej Creative Lab Premium Story

Bhattacharya talks to Christina Moniz about her experience in an in-house creative agency, the opportunities across multiple markets that Godrej…

Updated: March 5, 2025 11:06 IST

Victoria Beckham brings her influence from the fashion and beauty industries to the design of the limited-edition packaging.

Victoria Beckham joins hands with BIODERMA for limited-edition product launch

The 500ml limited-edition bottle will be priced at Rs 1,299 and will be available for purchase exclusively on TIRA.

March 4, 2025 14:39 IST

Developed by HR tech company Umwelt. AI, the chatbot will use real-time analytics to track employee sentiment and provide data-driven insights to the company’s HR team.

AI takes over HR? Blue Tokai appoints chatbot as Chief Listening Officer

With a workforce spread across multiple locations, Blue Tokai is looking to address employee concerns more efficiently. From what is…

March 4, 2025 11:13 IST

Phulera’s favorite troublemakers meet plumbing perfection—courtesy of Finolex Pipes!

Phulera’s famous faces take Finolex Pipes for a spin—Binod approves!

Finolex Pipes brings the beloved characters of TVF’s Panchayat to life in a quirky new campaign, blending humour with durable…

March 3, 2025 15:24 IST

73% women exit workforce post-childbirth; Prega News’ Women’s Day campaign calls for change

With 73% of Indian women leaving their jobs after childbirth, Prega News’ latest campaign sparks a conversation on the challenges…

March 3, 2025 11:58 IST

WPL 2024 has set a new viewership record, but will advertiser interest translate into higher revenues amidst competing cricket tournaments?

WPL 2025 sees record viewership surge, advertisers show increased interest Premium Story

With record 30 million TV viewers for the opening game, WPL 2025 is drawing more advertisers.

Updated: March 3, 2025 11:18 IST

Is India ready for neuroscience-backed advertising? (AI Image: Ideogram)

Will creativity die at the altar of compliance? Premium Story

As India tightens digital content regulations, brands face growing risks in influencer marketing.

Updated: March 3, 2025 16:22 IST

"In 2024, we saw several tailwinds in advertising media. First, the rise of live sports," Das said.

Interview: Lalatendu Das, Chief Executive Officer, Publicis Media, South Asia

In this interview, Lalatendu Das, CEO, Publicis Media South Asia, tells Geetika Srivastava how the network is leveraging technology to…

Updated: March 4, 2025 18:04 IST

The campaign features a high-energy dance film set to the classic Bollywood track Rangeela Re, reimagined with a contemporary twist.

Crocs reimagines ‘Rangeela Re’ for Holi in new campaign | Watch now

The campaign film stars actor Pratibha Ranta, who brings a modern edge to the festival’s spirit. Styled in looks inspired…

February 27, 2025 14:47 IST

What Perplexity’s Comet means for the future of digital ads

An AI-powered browser like Comet could really shake up the ad tech world by moving away from traditional keyword searches…

February 27, 2025 09:19 IST

Bingo! Tedhe Medhe goes full Bhojpuri with a music video ready for memes and reels.

No logic, just Khesari Lal Yadav: Bingo! Tedhe Medhe’s music video is ready to be memed

Bingo! Tedhe Medhe teams up with Khesari Lal Yadav for a high-energy Bhojpuri music video, aiming to hook Bihar and…

February 26, 2025 12:18 IST

The Supreme Court’s intervention could push authorities to finally act, ensuring public health takes priority over unchecked marketing.

Fake cures, unchecked claims: SC slams states for letting fake medical ads flourish

The case originated from a petition by the Indian Medical Association (IMA) against Ramdev, Patanjali co-founder Balakrishna, and Patanjali Ayurveda,…

Updated: February 27, 2025 13:23 IST

Regional creators and AI drive India’s short video boom in 2025

Today’s audiences value more authentic and personalised content that is relatable on a deeper level.

February 23, 2025 12:00 IST

ASCI, gaming bodies unite to close the door on illegal betting ads

ASCI has teamed up with key online gaming industry federations to address the rise of illegal offshore betting advertisements. A…

February 18, 2025 12:18 IST

The campaign comes at a time when Team India is preparing for a packed international calendar.

‘You Got This’ by Adidas: Rohit, Kohli, Hardik, and Pant’s message for cricket fans goes viral

Adidas launches the ‘You Got This’ campaign featuring Rohit Sharma, Virat Kohli, Hardik Pandya, and Rishabh Pant, highlighting how sideline…

Updated: February 15, 2025 14:53 IST

Increase in Valentine's Day gift purchases, including premium items

Valentine’s Day sales surge as brands, retailers cash in on week-long celebration

As Valentine’s Week becomes a major commercial event, brands witness a rise in sales across flowers, chocolates, and luxury jewellery.

February 14, 2025 18:26 IST

Shah Rukh Khan and Allu Arjun featured in Thums Up's 'Dum Hai Toh Dikha' campaign, showcasing strength, determination, and resilience, as they inspire the youth to take on challenges

Two icons, one campaign – SRK and Allu Arjun unite for Thums Up’s bold new ad| Watch here

Watch SRK and Allu Arjun show what ‘Dum Hai Toh Dikha’ really means

February 13, 2025 18:51 IST

he campaign reflects the evolving ways in which modern Indian consumers celebrate love, emphasising emotions and meaningful interactions.

Hershey India’s new campaign celebrates love beyond words | Watch now

As part of the initiative, the company has released a series of six short films depicting different ways love is…

February 11, 2025 17:36 IST

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BSNL to upgrade all 4G towers to 5G in 6–8 months, says Jyotiraditya Scindia

Industry39 min ago

In a push towards developing a homegrown telecom ecosystem, BSNL will upgrade all its 4G towers to 5G within the next 6-8 months. The company’s indigenous 4G stack has placed India among a select group of five countries capable of delivering an end-to-end telecom solution. BSNL has a subscriber base of 9.1 crore and a 4G network serving over 22 million people.

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