Page 167 of Advertising

The panel also touched upon the decade-old debate on effectiveness and whether award winning creative work by advertisers are only for the sake of their own recognition or do they actually tend to be effective at driving business growth.

Cannes Lions 2022: How ‘purpose’ grew business of Unilever’s Dove, and Lowe’s

The new-age customers look for a brand which stands for a purpose and has an authentic and true to it

Updated: June 24, 2022 15:00 IST

Cannes Lions 2022: Dentsu Creative bags second Grand Prix, India’s metal tally stands at 20 after day three

VMLY&R Mumbai, McCann India, DDB Mudra, FCB India, and Ogilvy also emerged as winners

June 23, 2022 08:00 IST

Virtue Worldwide, New York won the Grand Prix for Polycam X UNESCO’s Backup Ukraine campaign under the Digital Craft category.

Cannes Lions 2022: Dentsu Webchutney wins a Gold while DDB Mudra Mumbai and BYJU’s bag Silver on day two

Indian agencies had won a total of 10 metals in Cannes Lions 2022, including two Grand Prix at the end…

Updated: June 22, 2022 10:48 IST

The campaign aims to bring into the light the problems related to pimples with its core audience that is primarily Gen-Zs and millennials.

Cholayil rolls out a new campaign for Medimix Facewash

This campaign was conceptualised by Wondrlab WYP

June 21, 2022 12:45 IST

Area 23, an IPG Health Network company was announced as the healthcare agency of the year

Cannes Lions 2022: Two Grand Prix for India on Day one; total tally stands at seven

Dentsu Webchutney sweeps four awards while VMLY&R bags two awards, and Leo Burnett takes home a Silver

Updated: June 21, 2022 11:58 IST

Father’s Day 2022: Round-up of campaigns rolled out by brands

From Samsonite, to SBI General Insurance and Parle, here’s how brands celebrated Father’s Day

June 19, 2022 11:13 IST

The new campaign will be live for four weeks

BharatPe launches ‘Hai Yakeen’ campaign

The campaign aims to celebrate success stories of the resilient community of entrepreneurs of Bharat

Updated: June 6, 2022 19:23 IST

MIB asks Twitter and YouTube to pull down Layer’r Shot ads with rape connotations

The action comes Advertising Standards Council of India (ASCI) found the ad in “serious breach” of their code and asked…

June 4, 2022 16:13 IST

Advertising volumes on radio grew by 20% in January-March 2022: TAM

As per the report. Vicco Vajradanti Paste was the most advertised brand

Updated: June 2, 2022 12:22 IST

The campaign is conceptualised by Wunderman Thompson India

AirAsia India launches 360 marketing campaign inviting flyers to #JoinTheFamily

The campaign highlights the benefits of being a NeuPass member with an AirAsia Aviator badge

May 31, 2022 12:08 IST

As per the company, while there has been a rise in the conversation about periods in the mainstream media over the past few years, the focus has always been on women.

Carmesi’s new campaign aims to start a conversation about transgender who menstruate

In partnership with Anurag Chauhan, founder, Humans for Humanity, Carmesi sheds light on the emotional trauma, social stigma, and lack…

May 28, 2022 18:02 IST

Through a light-hearted concept, Boldly Beautiful encourages consumers to be themselves unapologetically

Titan Raga unveils Boldly Beautiful campaign with Alia Bhatt

The campaign has been conceptualised by Ogilvy

Updated: May 28, 2022 15:28 IST

Sanlaap is a Kolkata-based NGO that rescues and rehabilitates trafficking survivors

Wunderman Thompson India and Sanlaap asks people to ‘Snap the supply chain’ of human trafficking

The agency’s latest outdoor campaign aims to make people aware of the problem of human trafficking

May 26, 2022 18:37 IST

Astral ropes in Allu Arjun as brand ambassador

With this partnership, the company aims to expand and solidify Astral’s piping vertical in the southern markets

May 26, 2022 17:39 IST

Navyasa by Liva is launched by the house of Aditya Birla Group

Navyasa by Liva’s rolls out new campaign #freetobe featuring Deepika Padukone

Conceptualised in line with the theme #freetobe, the campaign showcases the brand’s intent to revolutionise the way sarees are perceived.

May 25, 2022 15:34 IST

Consumers have called out ads that mock or deride people, or portray them in unfavourable ways and it is only right that advertising becomes more inclusive and sensitive to this

ASCI expands horizon; bats for greater inclusion in advertising

ASCI updates the code to include issues of gender identity, sexual orientation, body type, age or physical and mental conditions

May 25, 2022 13:20 IST

Parshad will report to Abraham Varughese, chief creative officer, Digitas India.

Digitas India appoints Abhinav Parshad as senior creative director

He joins Digitas India from Dentsu Webchutney

May 25, 2022 12:37 IST

dentsu Creative India has added 40 new businesses to its kitty in the first quarter of 2022.

Sidharth Rao to step down as CEO of dentsuMB Group India

dentsuMB India will then come under the additional charge of Heeru Dingra, CEO, Isobar India group, supported by business leaders…

Updated: May 25, 2022 12:40 IST

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India-Pakistan cricket rivalry overshadowed by geopolitical tensions and political influence. India refuses Asia Cup trophy from Pakistan due to terror attacks and social media posts. In contrast, Ryder Cup maintains intense rivalry on golf course and discourages abusive behavior. Upcoming women’s World Cup game sparks debate on mixing politics and sports.

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